THE BRIEF
The Active Quarter brings together an identifiable space for health and wellbeing in the heart of Northampton. Northamptonshire Council briefed the University to produce a logo and brand for the Active Quarter that could be used on a range of signage and digital content, targeting the relevant demographic and that meets the values of the Active Quarter.
Live Project
Before beginning the branding process, time was spent within the Active Quarter location gaining a greater insight into the area, aiding the design direction for the project. The overall design identity is simple and minimal, utilising brand assets and furniture across all touch points to create a modern and cohesive style.
