THE BRIEF
'The Yummy Spread Co'
A company selling organic spreads (peanut butter, jam etc) that require a logo and jar label design, plus any extras.
THE CONCEPT
Sustainability was at the forefront of the design process for this passion project. I was driven to create a unique brand that not only looked appealing, delicious and exciting, but one that made a positive impact in some way. I spent time researching fruit production within the UK, finding that 1/3 of farmed fruit and vegetables never reach the supermarket shelves due to it being 'not good enough' - this concept aims to help tackle the issue.
VISUAL IDENTITY
