THE BRIEF
Hippity Hoppity is a playful and whimsical candy brand that specialises in creating unique and delicious treats for the Easter holiday season. With a focus on high-quality flavours, Hippity Hoppity aims to bring joy and wonder to customers of all ages. The brand's target audience is families and individuals who love to celebrate Easter with fun and festive treats.
THE CONCEPT
A soft colour palette with pastel tones embraces the freshness of spring, creating an overall design direction that aims to appeal to both families and individuals.
